Q: Why is the dealership changing its name?
A: We’re changing our name to Grimsby Chevrolet to better reflect the growing, vibrant community we’re proud to call home. While the name is new, everything our customers know and love — from our team to our service — remains the same.
Q: Is Wills Chevrolet under new ownership?
A: No, there has been no change in ownership or management. We’re the same dealership, with the same dedicated team, just operating under a name that aligns more closely with our community.
Q: Are you abandoning the Wills legacy?
A: Absolutely not. Wills Chevrolet has served this community for over 66 years, and that legacy is something we’re incredibly proud of. The values, relationships, and trust we’ve built under the Wills name are the foundation of Grimsby Chevrolet.
Q: What’s staying the same?
A: Everything that matters:
• Our team and leadership
• Our location and contact information
• Our award-winning customer service
• Our full range of Chevrolet, Buick, GMC, and EV vehicles
• Our team and leadership
• Our location and contact information
• Our award-winning customer service
• Our full range of Chevrolet, Buick, GMC, and EV vehicles
Q: Why choose the name “Grimsby”?
A: Grimsby is more than just our address — it’s our home, our community, and the people we serve every day. As Grimsby continues to grow and welcome new families and businesses, we want our name to proudly reflect that shared connection.
Q: Will this affect my service or warranty?
A: Not at all. All existing warranties, service plans, and appointments remain valid and uninterrupted. You’ll continue receiving the same expert care from the same trusted technicians.
Q: When will the name change take effect?
A: The name change will officially take effect on August 1, 2025, though you may start seeing the new Grimsby Chevrolet branding appear before then.
Q: What should I expect to see differently?
A: You’ll notice new signage, updated emails, and refreshed social media pages, but you’ll still be greeted by the same smiling faces and great service you’ve come to rely on.
Q: Will this change your product offering?
A: Not at all. We’re still proud to offer a full lineup of Chevrolet, Buick, GMC, and EV vehicles, along with a wide selection of certified pre-owned inventory.